The arts sector is increasingly experimenting with pricing strategies such as ‘exit fees’ in museums and ‘pay what you decide’ for the performing arts.
Read MoreShorts: Community Arts Projects
Select a community based arts project and discuss one instrumental and one intrinsic outcome of this project. Read over the arts engagement and arts industry profile for the electorate the project is based within, and suggest ways in which this evidence could influence the design of a new community art project.
Read MoreShorts: Social Media Strategies
Li & Bernoff (2008) ‘Strategies for tapping the groundswell’ identify the use of social media for listening; talking; energising; supporting; and embracing.
Read MoreShorts: AIDA Promotional Template
Think about promotional work that motivated you to attend an art or cultural offering. Analyse the way this promotion work used (or failed to use) the AIDA template.
Read MoreShorts: Management and Leadership
What is the difference between management and leadership? Can a manager be a leader? What are the different expectations of a leader and a manager?
Read MoreShorts: Volunteers
In what capacity are volunteers used within an organisation? What contribution can volunteers make? What management issues arise when using volunteers?
Read MoreShorts: Arts Management Theory
What are the implications of applying generic management theory and skills to arts management? What can be made of Dundon’s (1992) view that ‘business approaches are at odds with the more fluid nature of the arts?’
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