The arts sector is increasingly experimenting with pricing strategies such as ‘exit fees’ in museums and ‘pay what you decide’ for the performing arts.
Read MoreShorts: Social Media Strategies
Li & Bernoff (2008) ‘Strategies for tapping the groundswell’ identify the use of social media for listening; talking; energising; supporting; and embracing.
Read MoreEssay: NGV Triennial
One common theme in arts marketing is the requirement for a holistic and strategic approach, taking into account the purposes of serving the community in which the organisation exists.
Read MoreShorts: AIDA Promotional Template
Think about promotional work that motivated you to attend an art or cultural offering. Analyse the way this promotion work used (or failed to use) the AIDA template.
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