• Yours to an ash (Cementa24) 2024
    • Regional Futures: Artists in Volatile Landscapes 2023
    • Watch Your Step 2023
    • Shadowlands 2023
    • While the World Waits 2022-2023
    • Ghost Gums 2022
    • Corrugated Town 2022
    • Installation 2019
    • Cut Between the Lines 2017
  • Biography
  • Contact
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Laura Baker Artist

  • Work
    • Yours to an ash (Cementa24) 2024
    • Regional Futures: Artists in Volatile Landscapes 2023
    • Watch Your Step 2023
    • Shadowlands 2023
    • While the World Waits 2022-2023
    • Ghost Gums 2022
    • Corrugated Town 2022
    • Installation 2019
    • Cut Between the Lines 2017
  • Biography
  • Contact
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Shorts: Pricing Strategies

Laura Baker May 23, 2019

The arts sector is increasingly experimenting with pricing strategies such as ‘exit fees’ in museums and ‘pay what you decide’ for the performing arts.

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In shorts Tags pricing, gallery, performance, marketing, management
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Shorts: Social Media Strategies

Laura Baker May 28, 2018

Li & Bernoff (2008) ‘Strategies for tapping the groundswell’ identify the use of social media for listening; talking; energising; supporting; and embracing.

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In shorts Tags marketing, literature, events, social media
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Essay: NGV Triennial

Laura Baker April 14, 2018

One common theme in arts marketing is the requirement for a holistic and strategic approach, taking into account the purposes of serving the community in which the organisation exists.

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In essay Tags essay, gallery, marketing, management
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Shorts: AIDA Promotional Template

Laura Baker April 10, 2018

Think about promotional work that motivated you to attend an art or cultural offering. Analyse the way this promotion work used (or failed to use) the AIDA template.

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In shorts Tags marketing, exhibition
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Copyright © 2025, Laura Baker.

I’d like to acknowledge the Wiradjuri people, the traditional custodians of the land on which I live and work on, and pay my respects to their Elders both past and present, who’ve been creating art here for thousands of years.