The arts sector is increasingly experimenting with pricing strategies such as ‘exit fees’ in museums and ‘pay what you decide’ for the performing arts.
Read MoreEssay: Masterpieces of Melbourne: Philanthropy through Education and Relationship
With the costs involved in acquiring works of art increasing and government funding for the arts decreasing, arts organisations are pursuing entrepreneurial strategies to raise required funds in order to remain competitive and achieve their collection development goals.
Read MoreCase Study: Skywriters Project
A community based arts project aims to connect with the community and develop relationships through which the partnership can achieve a range of community development and engagement outcomes. This case study compares the theory of community based arts to the Skywriters Project coordinated by Arts OutWest.
Read MoreEssay: NGV Triennial
One common theme in arts marketing is the requirement for a holistic and strategic approach, taking into account the purposes of serving the community in which the organisation exists.
Read MoreShorts: Management and Leadership
What is the difference between management and leadership? Can a manager be a leader? What are the different expectations of a leader and a manager?
Read MoreShorts: Volunteers
In what capacity are volunteers used within an organisation? What contribution can volunteers make? What management issues arise when using volunteers?
Read MoreShorts: Arts Management Theory
What are the implications of applying generic management theory and skills to arts management? What can be made of Dundon’s (1992) view that ‘business approaches are at odds with the more fluid nature of the arts?’
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