The arts sector is increasingly experimenting with pricing strategies such as ‘exit fees’ in museums and ‘pay what you decide’ for the performing arts.
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With the costs involved in acquiring works of art increasing and government funding for the arts decreasing, arts organisations are pursuing entrepreneurial strategies to raise required funds in order to remain competitive and achieve their collection development goals.
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One common theme in arts marketing is the requirement for a holistic and strategic approach, taking into account the purposes of serving the community in which the organisation exists.
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John Olsen: The You Beaut Country. 2016 Installation view.