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Read MoreBiometric mirror. 2018. Lucy McRae.
Shorts: Pricing Strategies
The arts sector is increasingly experimenting with pricing strategies such as ‘exit fees’ in museums and ‘pay what you decide’ for the performing arts.
Read MoreEssay: Masterpieces of Melbourne: Philanthropy through Education and Relationship
With the costs involved in acquiring works of art increasing and government funding for the arts decreasing, arts organisations are pursuing entrepreneurial strategies to raise required funds in order to remain competitive and achieve their collection development goals.
Read MoreCase Study: Skywriters Project
A community based arts project aims to connect with the community and develop relationships through which the partnership can achieve a range of community development and engagement outcomes. This case study compares the theory of community based arts to the Skywriters Project coordinated by Arts OutWest.
Read MoreShorts: Community Arts Projects
Select a community based arts project and discuss one instrumental and one intrinsic outcome of this project. Read over the arts engagement and arts industry profile for the electorate the project is based within, and suggest ways in which this evidence could influence the design of a new community art project.
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Untitled (White Library). 2004-06. Wilfredo Prieto.
Image: Mona, Hobart
Shorts: Social Media Strategies
Li & Bernoff (2008) ‘Strategies for tapping the groundswell’ identify the use of social media for listening; talking; energising; supporting; and embracing.
Read MoreEssay: NGV Triennial
One common theme in arts marketing is the requirement for a holistic and strategic approach, taking into account the purposes of serving the community in which the organisation exists.
Read MoreShorts: AIDA Promotional Template
Think about promotional work that motivated you to attend an art or cultural offering. Analyse the way this promotion work used (or failed to use) the AIDA template.
Read MoreShorts: Management and Leadership
What is the difference between management and leadership? Can a manager be a leader? What are the different expectations of a leader and a manager?
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